Scene for growth & acquisition
Compare paid campaigns, community-led growth and customer retention. Explore which approach adds customers, what it costs and how it affects your margin.
Explore the interactionAn illustrative view of a connected market
Illustrative question / The next growth investment
A business has a limited budget for its next growth phase. It can acquire a new cohort with an introductory offer, improve the offer for existing customers or expand through a new channel. Each path changes incentives elsewhere in the market.
Different moves. The same starting market.
An introductory offer can attract a first purchase without creating a reason for the second.
Illustrative sequence. An actual answer depends on your world.Weigh the offer against switching effort, habit and the value of staying.
Can defend valuable cohorts with a retention offer or a changed price.
Control access, acquisition terms and the economics of reaching new customers.
Each group has its own incentives. Each answer changes the next move.
Where the next budget went
The original question, answer and assumptions stay together. When the real result arrives, your team can read them side by side.
Inside the ledger Illustrative record. No customer results shown.What to take from the example
A growth path has to hold beyond its first wave of customers. Compare the cost of attracting demand, keeping it and responding when the rest of the market moves.
See how Scene compares growth pathsCohort purchase and retention behaviour, the economics of the offer, switching barriers and competitor incentives.
An incentive subsidises existing demand, or customers leave when the introductory terms end.
Cohort retention, repeat purchases, acquisition costs, competitor retention offers and actual contribution margin.
Illustrative reasoning under stated assumptions. These are not observed customer results.
Make the move here first.