Scene for pricing & promotions
Compare the extra sales with the margin you give up. Then see what changes if competitors match your offer or retailers ask for better terms.
Explore the interactionAn illustrative view of a connected market
Illustrative question / A category price move
A consumer brand is considering a seasonal price reduction. More volume is attractive, but the decision also changes unit margin, the rival’s incentive to respond and the retailer’s return on shelf space.
Different moves. The same starting market.
Protecting the price protects unit margin. The trade-off is the demand you may leave to someone else.
Illustrative sequence. An actual answer depends on your world.Compare the offer against habit, alternatives and what they can spend.
Decides whether the lost volume is worth defending.
Reconsiders margin, allocation and support for the promotion.
Each group has its own incentives. Each answer changes the next move.
The seasonal price decision
The original question, answer and assumptions stay together. When the real result arrives, your team can read them side by side.
Inside the ledger Illustrative record. No customer results shown.What to take from the example
A price cut can win volume and still leave the business worse off. The useful question is what remains after the rival’s offer and the retailer’s terms have changed.
See how Scene answersCustomer price sensitivity, rival response costs and the retailer’s margin requirements.
A matching offer removes the advantage while the lower unit margin remains.
Competitor prices, promotional shelf support, cohort purchase rates and the actual margin achieved.
Illustrative reasoning under stated assumptions. These are not observed customer results.
Make the move here first.